Interview with Randall Lang, a Magnificent Man!

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Hello, I’m Randall Lang and I’d like to thank Jim and Zetta of Logical Lust for inviting me here

Randall Lang, author or romance and erotica

Randall Lang, author or romance and erotica

today. For those who are unfamiliar with me, I am a writer of erotic and romantic stories and have been plying my trade for many years. My works include a story contributed to the recent smash success anthology SWING! edited by Jolie DuPre. Please visit me at my website at www.randalllang.com or my blog at www.randalllang.blogspot.com.

Name an author (or authors) whose work you have read or the first time that you enjoyed.

I’m sure that it comes as no surprise to anyone that, as a straight man, I don’t actually read a lot of romance. The numerous books by Morgan Ashbury delicately straddle the line between romance and erotica. Morgan’s work continues to appeal to me because of the unique angles and plot twists that she brings to a story. As much as I hate to admit it, Morgan’s romance stories are usually more ‘hard edged’ and less ‘mushy’ than mine. Now for erotica, we are neck and neck.

How/when did you decide to become a writer?

I had enjoyed writing in high school, although the ‘forced’ aspect of theme production took most of the joy out of it. With the required reading in both high school and college, I formed the mistaken opinion that a writer had to have a PhD in literature and be fluent in several languages in order to produce a readable book. My technical education soon took me away from writing and the idea of writing stories was quickly left behind.

Years later I developed a desire to read books about local history and, in particular, the history of the underground coal mines that were the keystone of the economy where I lived. One of these was Rocket Boys by Homer Hickam, the book that later became the hit movie October Sky. The man had a way of telling his stories in simple language that flowed along as I read, creating clear mental images of the people and places about which he was writing. I found that so impressive that I read several more of his books and thoroughly enjoyed the experience. Well, if he could do it, maybe I could also.

My work at the time was underground, and required me to walk for mile after mile during the twelve hour shifts. With only the sound of my own footsteps in the dark and nearly silent environment, my mind came alive with thoughts, ideas, and stories that would otherwise have been lost to the din of surrounding noise. Hour after hour the thoughts would appear, take shape, and develop into romantic and erotic stories. During my break periods, I began to hand write the stories into a spiral bound tablet that I carried with me. Soon I had numerous stories, and it seemed that, as soon as one was written, another would pop into my head. Once I started compiling them on a computer, books began to take shape. With a pile of stories completed, I began to wonder, “Are they good enough to publish?”

Describe your experience getting published for the first time. Would you have done anything differently?

As I sat with my collection of stories, I had NO idea even how to look for a publisher. A few Google inquiries taught me that what I had written qualified as “erotica”. When I began looking for publishers, I quickly hit what I call the “pink ceiling”. The first publishers I found were interested in works by “Women only” or “GLBT only”. I compiled a long list of publishers and, one by one, read their submission guidelines. My dirty little short stories simply did not seem to fit any of them. Looking back, I sorely wish that Logical Lust had been around. Eventually I stumbled upon a publisher who appeared to deal predominately in whips and chains BDSM books, but also carried some straight erotica. With my ‘what can I lose’ attitude in place, I formatted my stories to that publisher’s requirements, wrote up a transmittal letter with all requested information, and attached my stories. To my surprise, I received a personal reply from the publisher in about a week. Among other recommendations was a suggestion to change my pen name from the “Randy Rider” I had submitted into “Randall Lang”. I am eternally grateful for that. In my naïveté, I had assumed that the author of erotic works was required to have a ‘porn star-esque’ campy name. After a few more communications, I received a contract form that I quickly signed and sent back. With no edits and no further communication, my books shortly appeared on the publisher’s website bearing a couple of completely forgettable and meaningless covers, and entitled, “Sweet Nothings” and “Sweet Nothings 2”. It was an amazing feeling to see my work published and available for sale. In the years that followed, I developed another book of erotic stories and a five volume series, all of which were plopped onto the website without edits, previews, cover design consultation, and in some cases, without signed contract forms. It was not until I began to explore the book loops that I began to get a picture of how the system actually works.

Would I have done anything differently? Probably not. The exhilaration of seeing each new book come up for sale, even with a crappy cover and inaccurate blurb has to be better than submitting endless queries and receiving numerous rejections.

What is one of the nicest things a critic or fan has said about your work?

Considering that most of my work is erotica, I actually get little feedback from readers. My only gauge until recently has been those beautiful blue lines at Fictionwise. As long as the lines are blue or green and not brown, I’m happy. I did receive some nice words from Editor Jolie DuPre after she read my story for the SWING! anthology. Kind words from her are high praise indeed. My newest release, Magnificent Man, was very well received by the editors, but, at this time, I am still awaiting critical reviews. My fingers are crossed.

Does your family/significant other know and support your writing? What do they think?

Before Magnificent Man hit the streets, I had kept my writing a secret from my grown children. Having a Dad who writes ‘dirty books’ is probably not something that they would brag about to their friends. I’ll send each of them a signed copy of Magnificent Man, and if they care to research Randall Lang, they will learn what they will learn. Otherwise, the undertaker can fill them in after he fills me in.

Does your writing turn you on?

Oh HELL yea! If it doesn’t ‘starch me up’, it certainly will not be interesting to the reader. The mind is the most sensitive erogenous zone, and that is the one I wish to stroke.

Name a few references every writer (or writer in your genre(s)) should have.

Let me scream this from my well-worn soapbox! D-I-C-T-I-O-N-A-R-Y!  For GOD’S sake, learn to spell and learn to use a dictionary! Misspelled words are giant gaping potholes in the story that distract the reader from the journey that you have written. DO NOT depend upon ‘spell-check’! Get a dictionary and USE IT! The spelling on the book loops I visit is appalling, and that is from published authors.

A grammar guide is essential. Again, DO NOT rely upon the grammar-check of MS Word. It was developed by Chinese people who went to Argentina for a one-week training course in English. It does not even know the difference between ‘your’ and ‘you’re’ or ‘its’ and ‘it’s’. If you wish to call yourself a writer, you must learn how to punctuate and when to capitalize. One of the absolute best reference sources I have found is http://www.getitwriteonline.com/ . In the archives, they have actual answers for those sticky grammatical questions.

Finally, every writer should have a good thesaurus. When the editor screams about a writer overusing words, the thesaurus will help to correct that problem. I was always taught that, “You don’t have to remember this stuff now, but you must know where to find it later when you need it.” AMEN to that. A writer without reference guides is a blind man driving a bus. Your writing represents you and you DO NOT want it to say ‘moron’.

How do you overcome writer’s block? Any suggestions?

YES, and this was confirmed by a recent discussion in a book loop. When the writing becomes stalled, jump ahead to a scene that you know will be part of the story later on and write that scene. Then simply continue on from there until the muse delivers the connecting prose. I have written as many as three scenes ahead of time and connected them up as the ideas came to me.

Where did the idea for Magnificent Man come from?

Magnificent Man is Don Quixote on a motorcycle. Not literally, but figuratively. I am by nature anachronistic. I believe in the old values of honesty, chivalry, nobility, and faith and I wanted a hero who could share those values, without question, in the face of tormentors who wished to tear him down. But how could I create such a man in today’s world and where could I put him so that he would be accepted and admired? Once I had a hero and a location, the story fell together like the last pieces of a puzzle.

How and where do you do your research?

Most of Magnificent Man takes place in the desert county of the American Southwest. I spent two weeks in Arizona researching the desert, the history, the towns, the people, even the roads of that area. The rest I did using internet research. Magnificent Man takes the main characters on a journey through Arizona, New Mexico, and Texas, and if you use a road map, you can follow them route-by-route, town-by- town, and reservation-by-reservation.  I created an imaginary town where my hero was born, La Mancha, California; everyone should get THAT one, an imaginary town near the Mexican Border, and an imaginary county where an ugly incident occurs. Other than that, places, buildings, etc. are real. I started to use the names of real people but changed my mind.

SWING!

SWING!

This is the point where I shut up and the reader says, “Finally!” Once again, I want to thank Jim and Zetta Brown of Logical Lust Publications for the courtesy that they have extended to me, and I wish them much success on the launch of the print edition of SWING! available now. Please feel free to visit me at my website, www.randalllang.com, or to direct question to me at randymann64@yahoo.com. I remain,

your most humble and obedient servant,

Randall Lang

Interview with Lori James of All Romance ebooks and OmniLit!

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With the opening of their exciting new bookstore, OmniLit, who better to interview today than the forward-thinking co-owner of All Romance eBooks, and OmniLit, Lori James!

Lori James obtained her Bachelor of Science in Psychology at Baylor University in 1984 and her Masters in Social Work from San Diego State in 1988 before beginning her career as a psychotherapist. After working for fifteen years in the healthcare industry, first as a clinician, then in Quality and Regulatory Management, Lori left what she used to call her “real life” day job in early 2007 to pursue writing and working in the publishing industry full-time.

Lori was a founding partner and the Chief Operating Officer of Linden Bay Romance, LLC, a small independent publishing house that was sold in late 2008 to Samhain Publishing, Ltd. Today she is the co-owner and Chief Operating Officer of All Romance eBooks, LLC. The eBook distribution company does business as All Romance, selling to the romance market and OmniLit, selling to the entire fiction and non-fiction market.

When not hard at work, Lori enjoys travel, spending time with her friends and family, reading, watching movies, and wine tasting (she collects California cabernets). Or, you might find her sequestered in her office with her laptop or out at a convention or book signing. Writing as Samantha Sommersby, Lori is the author of many novels and novellas, including the critically acclaimed cross-genre paranormal romance series Forbidden.

All Romance ebooks

All Romance ebooks

1) The first question needs to be: Who are All Romance ebooks?

I co-own All Romance eBooks, LLC (ARe) along with my business partner, Barbara Perfetti. The company was founded in 2006 and is based in Palm Harbor, FL. We currently have two brands under which we do business, All Romance (www.allromance.com and www.allromanceebooks.com), which specializes in the sale of romance eBooks and OmniLit (www.omnilit.com) which sells both fiction and non-fiction eBooks.

Barb and I certainly don’t run the company by ourselves. We couldn’t possibly. We have a full-time Marketing and Promotions Manager (Julie Cummings), a full-time IT Manager (John Jacks), and a part-time Media and Public Relations Manager (Cat Johnson). In addition, there are several people with whom we have contract and/or consulting arrangements.

2) Where did the idea for ARe come from and what factors do you think have contributed to the success of All Romance?

Like almost everything that Barb and I do together, it started with one of us calling the other one and uttering those four little words that honestly can make both of our husbands wince: “I’ve got an idea.” In this particular instance, it was the belief that romance readers deserved their own on-line store, one place where they could find books by all of their favorite authors and publishers.

Barb and I are both very driven, we seem to find inspiration everywhere, we have similar values, and we’ve each had lots of experience working in big business. ARe wasn’t our first collaborative endeavor, we also owned Linden Bay Romance, LLC, a small independent press that was sold to Samhain Publishing, Ltd in late 2008.

Although it was our experience as a publisher that initially sparked the conceptualization of ARe, it quickly became apparent that in order to establish something that was truly unique, something we could be really excited about, we needed to focus on meeting the needs of three primary customers—readers, publishers, and authors. This has been very much a collaborative effort.

During the development stage we interviewed a lot of people and we listened. Raven Moore, president and publisher of Liquid Silver books, gave us a piece of advice in the beginning that has served us well. “Make it easy,” she said. That became our mantra. So much about life is already hard. We face enough challenges. Barb and I decided early on that we wanted the customer experience at ARe to be spectacular.

We started with what we knew best, Romance. Today we continue to work closely with readers, publishers, and authors, accepting their feedback and often incorporating their suggestions as enhancements. We’re constantly looking for ways to improve and we’re very invested in doing what we can to help grow the eBook market.

While broadening our customer base is an on-going focus, we’re also very committed to keeping the customers we have and servicing them fabulously. There’s a personal feel to the All Romance site akin to that of an independent brick and mortar store that specializes in romance. We know our site, we know romance, we know the publishers and the authors, and we know that even though we don’t see our customers face to face, that they are real people that are entitled to real service.

3) How many books are currently listed with All Romance?

Right now we have a little over 18,000, and the number’s growing all the time. Publishers are constantly adding new content. We’re also in the process of bringing on several additional publishers, so by the time this is out I expect that number will be quite a bit higher.

4) What else makes up the ARe empire?

First let me say that my parents are going to be very impressed you’re calling it an empire. What I do is largely still a mystery to them.

After opening our doors, All Romance quickly became more than just an on-line bookstore. The best neighborhood bookstores are places where customers can hang out, where authors can promote their works, and where the two can interact. So we have launched quite a few initiatives to support those ideas.

We have a customer newsletter, Wildfire, which contains new releases and a variety of columns. Due to it’s popularity and growth over the past few months, we’re in the process of a substantial expansion of it’s content. For about a month we’ve been quietly interviewing prospective columnists. It’s being announced here first, that soon the Wildfire will be re-launched as a twice-weekly eZine.

Then there’s the “What’s Hot in Romance” radio show hosted by Cat Johnson. The show is aired on Blogtalk Radio every Monday night from 9:30-10:30 EST. Cat does a fabulous job with it and our listenership keeps growing. The archive is posted to our library and the link is embedded in our newsletter, so there’s lots of exposure. Each segment contains interviews with two or three of today’s hottest authors. She always schedules around new releases, so there’s fresh content for listeners. This year we took the show on the road with a sound crew to the Romantic Times Booklovers Convention and BookExpo America and taped interviews. It was a blast!

We also just announced a new charity project – 28 Days of Heart – which will benefit the American Heart Association. This coming February, when everyone’s attention is focused on matters of the heart, we at All Romance will be partnering with authors to fight the number one killer of women, heart disease. Authors interested in reading the details of the submission call can do so here.

Then there’s a host of author services we provide that Julie Cummings coordinates. Most of these are of no cost, although we do have a couple advertising opportunities as well. We offer group ads in print magazines where authors can participate, we host videos, there are chats, interview opportunities, support for eBook signings, and our Free Read program which allows readers who aren’t familiar with eBooks to try them risk free. Authors can go to the Advertising/Affiliate link at the bottom of our webpage for details of all these promo options.

Last, but certainly not least, there is OmniLit – our new sister store. Although we should probably start calling it our mother store since it contains the entire catalogue of romance/erotica from All Romance in addition to other fiction and non-fiction titles. More on OmniLit later in this interview!

5) How have you seen the popularity of ebooks change since you began?

The popularity of eBooks is soaring and they are becoming more and more mainstream. When I first became involved with the industry eBooks were very much a niche market, but in the last twelve months we’ve experienced an excess of 300% growth in sales. A lot of those sales are due to mobile phone users discovering the fact that they are carrying an ebook reader in the palm of their hand.

For years I heard folks say that the eBook market wouldn’t explode until there was a good enough eBook device on the market. Now we have the Sony, Kindle, Cybook Gen 3, and Cool*ER. More compelling, in my opinion, has been the smart phone technology. With the iPhone, iPod Touch, Blackberry Storm, etc., people have a viable reader in their pocket. They can search the Internet, download, and read instantly.

Almost all of the NY publishing houses now are offering digital content. It’s no longer a fringe market. But it does still provide the reader with options that are edgier. The ePublishing business model allows publishers to take more risks, more chances. That won’t go away. In fact, I think we’re going to see more of it.

6) Do you think sales of ebooks, in general, are affected by economic issues?

Yes, I think the current economic climate has helped increase sales in the eBook industry. Our average price point on an eBook in All Romance is $4.67, which offers readers an inexpensive way to take a break from life during these stressful times. We sell a lot of Happily-Ever-Afters and Happily-Ever-After-For-Nows. We get emails daily from customers thanking us for providing them with a venue to easily find the types of books that bring them joy.

7) What do you think the next big step in improving ebook popularity will be?

Improved content and advertising. When you’re a niche market, people will come to you and they will be tolerant of variance in quality – they don’t have other options.

For publishers, the content challenge will be whether they can keep up with production demand AND maintain quality. In the digital world that means not only strong editing, but making sure that files are formatted correctly, and that your selling venues are cutting edge, attracting the right market, and bringing you the return on investment you need. Keeping abreast of the technological curve is time consuming and expensive. Not all publishers will be able to do it well and not all distributers will be able to do it well.

A publisher’s time is a very valuable commodity. Because of that I think we’ll be seeing publishers questioning and re-evaluating their business model. We’re already seeing some houses that have elected to drop out of the business of selling. Instead of dividing their attention between being a publisher and being a retailer, they are focusing solely on the publication. We’re also hearing from publishers that they are being more selective about which distributers they work with. No one wants to put all of his or her eggs in one basket and no one wants to miss market opportunity. But a scattershot approach to distribution just isn’t cost effective in the long run. We’ve done quite a bit over the past couple years to provide authors with tools to help them connect with the reading public. We’re turning our attention now to focus on some projects that will aid the small and mid-sized presses.

The advertising issue is going to become extremely important. The Internet is vast. You can’t build a website using the Field of Dreams philosophy – “If you build it, they will come”. If you want people to purchase eBooks you need to be actively and smartly going out there and advertising eBooks. And I’m not talking about a particular author promoting their particular title. I’m talking about increased industry advertising to increase public awareness. That’s something we feel strongly about at ARe. Increasing public awareness about eBooks has been a core goal of ours since we opened and we invest heavily in it. One project that resulted from that goal is the www.gogreenreade.com site that ARe sponsors to promote eBook awareness and their relation to the environment.

8) What’s your views on the ever-present debate over whether ebook authors are “real” authors or not.

Personally, I think that people are focusing on the wrong argument and that the divisiveness is both petty and damaging to the industry as a whole. The fact of the matter is digital publishing is here to stay and it’s a business model that is both growing and profitable. This digital v print argument seems to be about as meaningless as waging a war to once and for all determine whether a song downloaded from iTunes is “real” music. I think people are getting distracted by the argument because it’s easier to focus on and put a label on than the real concern – which is that some individuals want to see more quality control and standards set within the publishing industry. If it should be done and who should do it, are questions worth exploring.

Standards would have to come from an organization that has comprehensive and unbiased expertise AND that offers something of value to authors, publishers, and readers. Until that happens on a large scale we’re looking at voluntary compliance with little to no deterrent for non-compliance. Perhaps more importantly, I see a lot of energy going into internal arguing that could be redirected in a positive way to grow and expand the industry.

The New OmniLit bookstore

The New OmniLit bookstore

9) Do you see yourself doing the same with other genres as you have with romance/erotica on All Romance?

We’ve been asked this question repeatedly over the past couple years. Romance was something that Barb and I both loved and knew, so we focused on that genre first and foremost. Although All Romance is a specialty store, it was really created with the idea to decrease fragmentation in the market, to allow readers to shop in one place, to give them, as our tagline says, “All the romance they need from all the publishers they love”.

With the launch of OmniLit, we’re going to be taking that model further and offering hundreds of thousands of books in all genres. The OmniLit site will have the same kind of search and filtering functions, the same convenience, and the same stellar support. We’ll be offering all the choice and have the technological advances that customers of larger stores have become used to, but we’re going to hold on to those little personal touches and service goals that the smaller stores are sometimes better known for. That’s why we’re calling ourselves “The bookstore on the corner of your digital neighborhood”.

From a reader perspective the shopping experience between the two sites will be seamless. They will have one login and one library. If a reader enters our store through the All Romance door, they can shop to their hearts content there just like they do today. If they want to purchase something other than romance, they can click on the OmniLit button and continue to shop and add items to their cart before checking out and downloading. Or, they can enter through the OmniLit door, choose from hundreds of thousands of fiction and non-fiction titles, then click to continue shopping in the All Romance section of the store before checking out and downloading. Simple.

10) What conferences do you attend annually? Where can our readers meet you?

This year we’ve had a crazy conference season – EPICON in March, Romantic Times Booklovers Convention in April, BookExpo America in May, Lori Foster’s Reader Event in June, Comic-Con in July, Dragon*Con in August, and the West Hollywood Bookfair in September.

Historically we found that attending conventions affords us the opportunity to connect with many of our publisher and vendor partners as well as with readers. For the past six to eight months we’ve found there are many businesses and individuals that have had to curtail their travel budgets, so we’ve been reaching out more by email, chat, and phone. People contact me all the time to tell me what they like about the site and to ask for enhancements. We review and respond to each and every request and we evaluate all suggestions. Because this market and technology is an ever-moving target, we believe that we can keep getting better. There’s no such thing as the status quo. Our enhancement queue will never be empty and we will never get to the end of our project list. Improvement will be on going and continuous.

Readers that can’t make a convention but have an idea they’d like to share can email us using the contact form at the bottom of the website.

Thanks to Lori (and her business partner Barbara Perfetti) for this amazing interview. The All romance/OmniLit brand is going places, and is in great hands!

Brought to you by the Official Logical-Lust Blog!

Did you know…

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Cherries_188x300
That “Cherries Jubilee” was the original first chapter to MESSALINA: DEVOURER OF MEN?

Of course you didn’t. I just told you. But it’s true!

Before she was a sex goddess, Eva Cavell was a virgin.

In “Cherries Jubilee” a young, and innocent, Eva Cavell comes to terms with the challenges of reaching womanhood and independence. When her first job results in demotion and humiliation, Eva finds comfort in the arms of handsome blond, Casey Weller . . . comfort and revenge.

Here’s a little taste.
======================

Casey sat reclining on the couch reading a Spiderman comic as I came in. I made no secret of my mood as I banged into the lockers to get my purse.

“Hey, hey, hey, Sugar Pop,” he called. “What is it?”

I was too livid to speak. Then I felt his hands on my waist as he turned me around to face him. Tears dripped off my chin.

“Evadne? . . . Eva, what’s wrong?”

“That asshole, David—”

“Whoa! Say no more.” Casey led me to the couch. Despite our being alone, I was grateful for the secluded area in the corner. He grabbed some napkins off the table.

“Blow.” He held the napkin and I obeyed.

“Thanks.” I lowered my head not wanting him to see my blubbering.

“Tell me what happened.”

I shook my head. “I’m surprised you didn’t hear. You know the mouth that prick has.” He put his arm around me.

“What time do you get off work?” he asked.

“6:00.”

“I get off at five, but I’ll wait for you.”

I looked at him, wondering why he should be so concerned when I suddenly realized how clear his skin was for a teenager, and how the rough, blonde stubble on his chin met the thin mustache over his lips. His gaze gently caressed my face. When he smiled, his blue eyes sparkled.

“What do you have in mind?” I finally asked.

“You’ll just have to wait and find out.”

“No. Tell me now. I may not stay.”

Casey tilted my face up and kissed me. I gasped not expecting this—my first kiss! Oh, my god!

He took advantage of my shock by inserting his tongue. I had no choice but to accept its filling me. His lips were surprisingly soft and his breath tasted of Bubble Yum. I kissed him back while letting his tongue circle around mine. His tongue advanced even further until I pulled away.

I forgot to breathe.
===================

“Cherries Jubilee” is the short story prequel to Eva’s adventures in “Messalina: Devourer of Men.”

http://www.logical-lust.com/cherriesjubilee.html

A $2 electronic quick read - or receive it FREE with a print or ebook purchase of MESSALINA: DEVOURER OF MEN from Logical-Lust.com

Sex is the dessert of life…don’t forget your “Cherries.”

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